TY  - BOOK
AU  - PUNIA, Yadvinder Singh
TI  - Impact of marketing--mix policies on consumer behaviour relating to selected brands of refrigerators
U1  - T 658.809.621.57 P93I 
PY  - 1998///
CY  - Ludhiana
PB  - PAU
KW  - REFRIGERATORS -- MARKETING
KW  - CONSUMER -- ATTITUDES
ER  -