TY  - BOOK
AU  - KATYAL, Mukesh
TI  - Purchase behaviour of consumers of durable house hold goods-a comparative study of rural and urban consumers in Ludhiana district
U1  - T 658.834.2 K13P 
PY  - 1998///
CY  - Ludhiana
PB  - PAU
KW  - CONSUMERS -- ATTITUDES
KW  - HOUSEHOLD GOODS -- MARKETING
ER  -