TY  - BOOK
AU  - BALTEJ Singh
TI  - Effect of discounting of the buying behaviour of consumers in readymade garments category - a case study of Ludhiana City
U1  - T 658.834.2 B18E 
PY  - 1998///
CY  - Ludhiana
PB  - PAU
KW  - CONSUMERS -- ATTITUDES
KW  - CLOTHING AND DRESS -- MARKETING
ER  -