TY  - BOOK
AU  - KAPUR, Sandeep
TI  - Measuring brand equity : a case study of selected food products
U1  - T 658.964 K12M 
PY  - 2001///
CY  - Ludhiana
PB  - PAU
KW  - FOOD INDUSTRY AND TRADE -- MANAGEMENT
KW  - BRAND CHOICE
ER  -