TY  - BOOK
AU  - Kapoor, Jagdeep
TI  - 24 brand mantras: finding a place in the minds and hearts of consumers
U1  - COBS 658.827 K12T 
PY  - 2001///
CY  - New Delhi
PB  - Response Books
KW  - BRAND NAME PRODUCTS
KW  - CUSTOMER RELATION
ER  -