TY  - BOOK
AU  - Uppal, Tapinder Singh
TI  - Consumer consideration for brand name, price and quality in fast moving consumer goods
U1  - T 658.834 U-5C 
PY  - 2005///
CY  - Ludhiana
PB  - PAU
KW  - CONSUMER SATISFACTION
KW  - CONSUMER ATTITUDE
ER  -