TY  - BOOK
AU  - BHATNAGAR, Ruchi
TI  - Impact of marketing forces on apparel usage of adolescent girls in Punjab
U1  - T 646.407 B51I 
PY  - 2006///
CY  - Ludhiana
PB  - PAU
KW  - CLOTHING AND DRESS
KW  - GIRLS -- COSTUMES
KW  - YOUTH AS CONSUMERS
N2  - The present investigation was conducted to study the impact of marketing forces on apparel usage of adolescent girls in Punjab. The locale of the study was rural and urban areas of the Doaba, Majha and Malwa zones of Punjab. Data were collected through su
ER  -