TY  - BOOK
AU  - SEHGAL, Vishal
TI  - Study of customer relationship management (CRM) practices followed by insurance companies in Ludhiana
U1  - T 658.809.368 S27S 
PY  - 2007///
CY  - Ludhiana
PB  - PAU
KW  - MARKETING MANAGEMENT
KW  - INSURANCE COMPANIES -- MARKETING
ER  -