TY  - BOOK
AU  - Verma, Ashish
TI  - Effect of price promotions on buying behavior of customers: A study of selected apparel specialty stores in Ludhiana city
U1  - T 658.82 V50E 
PY  - 2008///
CY  - Ludhiana
PB  - PAU
KW  - CONSUMER BEHAVIOR
KW  - BUYING BEHAVIOR
KW  - COMMUNICATION TOOLS
KW  - CONSUMER PREFERENCES
KW  - PRICE PROMOTIONS
KW  - PRICING
N2  - The research project titled "Effect of price promotions on buying behavior of customers: A study of selected apparel specialty stores in Ludhiana city" was undertaken with the objectives to study the price promotion strategies offered by apparel specialty
ER  -