TY - BOOK AU - Brar, Amrinder Kaur TI - Socio psychological motivation for fashion leadership and fashion adoption by under graduate girls U1 - T 677.022.001.9 B79S PY - 2008/// CY - Ludhiana PB - PAU KW - CLOTHING AND DRESS -- PHYSIOLOGICAL ASPECTS KW - CLOTHING AND DRESS -- PHYSIOLOGICAL ASPECT KW - FASHION - PHYSIOLOGICAL ASPECTS KW - FASHION ADOPTION N2 - The present investigation was carried out in Ludhiana city to study the socio- psychological motivation for fashion leadership and fashion adoption by undergraduate girls. An interview schedule was prepared for the purpose of collecting data from under gr ER -