TY  - BOOK
AU  - Bhupinder Jit
TI  - Study of brand awareness and brand loyalty towards hair shampoos in ludhiana city
U1  - T 658.838.668 B51S 
PY  - 2008///
CY  - Ludhiana
PB  - PAU
KW  - HAIR -- SHAMPOOING
KW  - BRAND CHOICE
KW  - BRAND PREFERENCES
N2  - The study was conducted to know the brand awareness and brand loyalty towards hair shampoos in Ludhiana city. To achieve the objectives, a total of 90 respondents were selected from three different localities according to their plot sizes. Convenience sam
ER  -