TY  - BOOK
AU  - Luthra, Nitesh
TI  - Study of various components of brand equity of the selected product
U1  - T 658.827 L92S 
PY  - 2008///
CY  - Ludhiana
PB  - PAU
KW  - BRAND EQUITY
KW  - BRAND ASSOCIATIONS
KW  - BRAND CHOICE
KW  - BRAND EXTENSION
KW  - OVERPRICE
KW  - PRODUCT MANAGEMENT
N2  - The present study entitled "A study of various components of brand equity of the selected product" was carried out with the objective of studying various parameters like overprice, satisfaction, brand image, etc of the cellular phone category. Further, br
ER  -