TY  - BOOK
AU  - Raminder Singh
TI  - Purchase behaviour of customer towards prepaid cell phone services: A study of students in Ludhiana city
U1  - T 658.809.384.5 R16P 
PY  - 2008///
CY  - Ludhiana
PB  - PAU
KW  - BHARAT SANCHAR NIGAM LIMITED
KW  - MINISTRY OF COMMUNICATIONS AND INFORMATI
N2  - The present study titled "Purchase behaviour of customer towards prepaid cell phone services: A study of students in Ludhiana City" was undertaken to study the students' purchase behaviour towards prepaid cell phone services and to examine the level of sa
ER  -