TY - BOOK AU - Kapoor, Silky TI - Economic value added and market value added: a study of pharmaceutical industry U1 - T 658.155.4 K12E PY - 2008/// CY - Ludhiana PB - PAU KW - ECONOMIC VALUE ADDED BUSINESS ENTERPRISES - VALUATION KW - ECONOMIC VALUE ADDED (EVA) KW - ECONOMIC VALUE ADDED BUSINESS ENTERPRISE KW - RATE OF RETURN N2 - The researcher has tried to find out the relationship between Economic Value Added (EVA) and Market Value Added (MV A) prevalent in the Pharmaceutical industry. The EVA and MV A of 25 companies were calculated for the years 2003 to 2007. These new measure ER -