TY - BOOK AU - Navdeep Kaur TI - Complaint redressal system of white Goods companies U1 - T 658.812 N45C PY - 2008/// CY - Ludhiana PB - PAU KW - CONSUMER COMPLAINTS KW - COMPLAINT REDRESSAL SYSTEM KW - CONSUMER BEHAVIOUR KW - CUSTOMER LOYALITY KW - SERVICE QUALITY N2 - Service management contributes a lot towards success of a product. Customer purchases a product in hope that the product would satisfy his/her needs and desires. The ability to deal with customer problem is also closely related to customer satisfaction an ER -