TY  - BOOK
AU  - Sham Sunder
TI  - Consumer preferences towards various internet broadband services: A study of PAU students at Ludhiana
U1  - T 658.838.001.64 S32C 
PY  - 2009///
CY  - Ludhiana
PB  - PAU
KW  - CONSUMERS -- ATTITUDE
KW  - BROADBAND
KW  - CONSUMER PREFERENCES
KW  - FACTORS INFLUENCING BUYING
KW  - INTERNET
N2  - The aim of the study was to the identify the factors influencing the buying behavior of consumers towards various internet broadband services and an attempt was made to identify those factors that motivate the consumers to buy these broadband services. Th
ER  -