TY  - BOOK
AU  - Amarinder Singh
TI  - Response of unaware customers towards discount and coupons on private labels of garment sin organized retail outlets in Ludhiana
U1  - T 658.879 A45R 
PY  - 2008///
CY  - Ludhiana
PB  - PAU
KW  - RETAIL TRADE
KW  - CLOTHING AND DRESS
KW  - COUPONS (RETAIL TRADE)
KW  - COUPONS
KW  - CUSTOMERS
KW  - DISCOUNTS
KW  - STORES, RETAIL
N2  - The study was undertaken to study the response of the unaware customers towards discounts and coupons being offered on the private labels of garments by the organized retail outlets in Ludhiana city and to study the demographic profile on the basis of the
ER  -