TY  - BOOK
AU  - Wasan Divakar
TI  - Role of Point of Purchase displays in Marketing of Garments
U1  - T 659.196.87 W22R 
PY  - 2009///
CY  - Ludhiana
PB  - PAU
KW  - POINT OF PURCHASE ADVERTISEING
KW  - ADVERTISING, POINT OF SALE
KW  - BRAND AWARENESS
KW  - RETAIL TRADE
N2  - The study was conducted to understand and compare the role of point of purchase (POP) displays in creating awareness about the brand and impulsive purchase in organized and unorganized apparel retail counters. Five retail outlets were selected from organi
ER  -