TY  - BOOK
AU  - Tarundeep
TI  - Women in print advertisements - Their role portrayal and its effect on purchase intention of women"
U1  - T 659.13 T16W 
PY  - 2008///
CY  - Ludhiana
PB  - PAU
KW  - FINANCIAL STATMENTS
KW  - ACCOUNTING
KW  - ADVERTISING
KW  - STOCKS
KW  - WOMEN CONSUMERS
KW  - WOMEN IN ADVERTISING
N2  - This study tries to find out the effect of different role portrayals of women in print media on the purchase intention of women. For that purpose it identifies three print advertisements each using one of the three selected role portrayals for which the e
ER  -