TY  - BOOK
AU  - Piyush
TI  - Study of Incentive-Outlay Ratios of FMCG sector in Ludhiana city
U1  - T 658.82 P61S 
PY  - 2009///
CY  - Ludhiana
PB  - PAU
KW  - RETAIL TRADE
KW  - FOOD AND NON - FOOD CATEGORY
KW  - LNCENTIVE - OUTLAY RATIO
KW  - MARKETINGMANAGEMENT
KW  - SALE PROMOTION
N2  - The present study was undertaken with the objectives to study the prevaler incentive- outlay ratios in FMCG sector and to understand the consumer preference towards the incentive schemes. For meeting the objectives primary data were collected from organiz
ER  -