TY  - BOOK
AU  - Hena
TI  - Marketing performance measurement ability and company performance : a study of consumer durable...in India
U1  - T 658.862.92 H53M 
PY  - 2010///
CY  - Ludhiana
PB  - PAU
KW  - AUTOMOBILE INDUSTRY AND TRADE -- MARKETING -- INDIA
KW  - AUTOMOBILE INDUSTRY AND TRADE -- MARKETING
ER  -