TY - BOOK AU - Sabharwal, Tanvi TI - Study of International marketing by textile and clothing exporters in Ludhiana U1 - T 658.809.677 S11S PY - 2011/// CY - Ludhiana PB - PAU KW - TEXTILE INDUSTRY -- PUNJAB -- MARKETING KW - EXPORT MARKETING -- PUNJAB - LUDHIANA N2 - The research project was undertaken to study the International Marketing of textile and clothing exporters of Ludhiana, to compare the international marketing practices and problems faced by small and medium enterprises (SMEs) and Large Scale textile and ER -