TY  - BOOK
AU  - Jain, Sourav
TI  - Study of promotional strategies of selected food-based superstores in Punjab
U1  - T 658.809.664 J20S 
PY  - 2011///
CY  - Ludhiana
PB  - PAU
KW  - FOOD -- MARKETING -- PUNJAB
N2  - The present reseach was undertaken with the objectives to study the promotional strategies by food-based superstores in Punjab and to study the Point of Purchase strategies(Instore-displays) followed by these stores. The study was conducted by selecting 1
ER  -