TY - BOOK AU - Suri, Pallavi TI - Study of marketing practices of private competitive examination coaching academies in Ludhiana city U1 - T 658.809.378 S94S PY - 2012/// CY - Ludhiana PB - PAU KW - EDUCATION,HIGHER - MARKETING N2 - The present study was undertaken with the objectives to study the marketing practices of private competitive examination coaching academies in Ludhiana city. Also the study threw light on the various parameters that a student considers while joining a coa ER -