TY - BOOK AU - Bhalla, Gagan TI - Consumer attitude and preference regarding organized fresh fruits and vegetables retail outlets in Ludhiana city U1 - T658.834 B51C PY - 2012/// CY - Ludhiana PB - PAU KW - FRUIT AND VEGETABLES 2. CONSUMER ATTITUDE KW - FRUIT AND VEGETABLES 2. CONSUMER ATTITUD N2 - The study on consumer attitude and preference regarding organized fresh fruits and vegetables retail outlets in Ludhiana city was conducted with the objective to study various factors like price, location, variety, quality, ambience etc. which influence c ER -