TY  - BOOK
AU  - Bhardwaj, Akhil
TI  - Study of brand loyalty towards the organized retail stores
U1  - T 658.827 B51A 
PY  - 2012///
CY  - Ludhiana
PB  - PAU
KW  - BRAND CHOICE 2.CONSUMERS PREFERENCES 3.BRAND PREFERENCES
KW  - BRAND CHOICE 2.CONSUMERS PREFERENCES 3.B
N2  - The research project
ER  -