TY  - BOOK
AU  - Gautam,Sameer
TI  - Study of online shopping behavior and service quality assessment on online shopping websites: A comparison of routine..
U1  - T658.834.2 G23S 
PY  - 2013///
CY  - Ludhiana
PB  - PAU
KW  - CONSUMER BEHAVIOUR 2.ONLINE SHOPPING
N2  - The present study was undertaken to understand and compare the online shopping behavior of routine and non-routine shoppers and to assess the service quality of the shopping websites. For the study, a sample of 100 routine and 100 non-routine shoppers, th
ER  -