TY  - BOOK
AU  - Saini Hardeep Singh
TI  - Consumer purchase behaviour towards store brands and national brands:An empirical study
U1  - T658.834 H28C H28C 
PY  - 2013///
CY  - Ludhiana
PB  - PAU
KW  - CONSUMER PREFERENCES 2.CONSUMER BEHAVIOUR 3.BRAND CHOICE
KW  - CONSUMER PREFERENCES 2.CONSUMER BEHAVIOU
N2  - The study was conducted to analyze consumer perceptions towards store brands and national brands in selected product categories. An attempt was also made to study the consumer purchase behavior towards store brands and national brands, and to study the in
ER  -