TY  - BOOK
AU  - Kalia Gaurav S
TI  - A study of attitude and buying behaviour of rural and urban customers of counterfiet FMCGs
U1  - T658.834 K11S 
PY  - 2014///
CY  - Ludhiana
PB  - P.A.U
KW  - CONSUMER ATTITUDE 2.CONSUMER BEHAVIOUR
N2  - The present study was undertaken to study the preferences and attitude of the rural and urban customers of Ludhiana city towards the Counterfeiting FMCG and compare their buying behaviour. For the study, 8 Convenience/Kiryana stores carrying selected FMCG
ER  -