TY  - BOOK
AU  - Singh, Gunsagar
TI  - Impulse Purchasing Behaviour: Study of Organised retail Outlets of Ludhi
U1  - T658.834 3 G95I 
PY  - 2014///
CY  - Ludhiana
PB  - PAU
KW  - CONSUMER BEHAVIOUR
KW  - STORES,RETAIL - PUNJAB - LUDHIANA
N2  - Today, retailers are increasingly making use of various in-store influencers for converting browsers to spenders. However, success depends on how the customers perceive these influencers. The phenomenon of impulse purchasing has been studied in consumer r
ER  -