TY  - BOOK
AU  - Vats, Monish
TI  - Study of factors affecting Online shopping acceptance using OSAM
U1  - T658.834 2 V32S 
PY  - 2014///
CY  - Ludhiana
PB  - PAU
KW  - ONLINE SHOPPING
KW  - CONSUMER BEHAVIOUR
KW  - E - COMMERCE
KW  - SHOPPING INTENTION
N2  - The purpose of this study is to analyse factors affecting on online shopping behaviour of consumers that might be one of the most important issues of e-commerce and marketing field. The relationship of these factors is explored with the demographic profil
ER  -