TY - BOOK AU - Mahajan, Tapun TI - Empirical testing for improving conjoint analysis by Cluster Analysis U1 - T658.834.3 M27E PY - 2014/// CY - Ludhiana PB - PAU KW - CONJOINT ANALYSIS KW - CLUSTER ANALYSIS N2 - The research project "Empirical testing for improving conjoint analysis by using cluster analysis" is carried out with the objective of applying conjoint analysis to determine what combination of a limited number of attributes is most influential on respo ER -