TY  - BOOK
AU  - DE BONIS, J Nicholas
TI  - Value- based marketing for bottom-line success; 5 steps to creating customer value
U1  - 658.834 D28V 
PY  - 2004///
PB  - New Delhi
KW  - CONSUMER SATISFACTION
KW  - CUSTOMER SERVICE MANAGEMENT
KW  - MARKETING MANAGEMENT
ER  -