TY  - BOOK
AU  - Chaturvedi, Mukesh
TI  - Managing innovation and new prodcut development : concepts and cases
U1  - 658.575 C32M 
PY  - 2009///
CY  - New Delhi
PB  - PHI Learning
KW  - NEW PRODUCTS -- MANAGEMENT
KW  - TECHNOLOGICAL INNOVATIONS -- MANAGEMENT
ER  -