TY  - BOOK
AU  - Bearden, William O.
TI  - Handbook of marketing scales : multi-item measures for marketing and consumer behavior research
U1  - BM 658.83 B36H 
PY  - 2011///
CY  - London
PB  - Sage Publications
KW  - MARKETING RESEARCH
KW  - CONSUMER BEHAVIOR -- RESEARCH
ER  -