TY  - BOOK
AU  - Bassan, Lizu
TI  - Dimensions of customer-based brand equity : a perceptual study of customers of public sector and private sector banks
U1  - CD 
PY  - 2011///
CY  - Ludhiana
PB  - PAU
KW  - Brand equity helps in creating brand loyalty, increases
KW  - Brand equity helps in creating brand loyalty, increases the willingness to pay more prices, and assists the
ER  -