TY  - BOOK
AU  - Mehta, Subhash
TI  - Indian consumers; studies and cases for marketing decisions
U1  - 658.87 M52I 
PY  - 1973///
CY  - Bombay
PB  - Tata McGraw-Hill
KW  - CONSUMERS - INDIA
KW  - MARKETING RESEARCH
ER  -