TY  - BOOK
AU  - RISCO, Ovid
TI  - Advertising cost control handbook
U1  - 659.1 R54A 
PY  - 1973///
PB  - N.Y.
KW  - ADVERTISING -- COST CONTROL -- HANDBOOKS, MANUALS, ETC
KW  - ADVERTISING -- COST CONTROL -- HANDBOOKS, M
KW  - C
ER  -