TY  - BOOK
AU  - FERBER, Robert
TI  - Handbook of marketing research
U1  - 658.83 F27H 
PY  - 1974///
PB  - N.Y
KW  - MARKETING RESEARCH -- HANDBOOKS,MANUALS,ETC
KW  - MARKETING RESEARCH -- HANDBOOKS,MANUALS,ET
ER  -