TY - BOOK AU - Venugopal,Parmeshwaran Sivaram TI - Study of the characteristics viewing habits and comprehension of Television viewing farmers U1 - T 630.715 V46S PY - 1978/// CY - Ludhiana PB - PAU KW - AGRICULTURAL EXTENSION WORK KW - AGRICULTURE KW - COMMUNICATION KW - FARMERS KW - TELEVISION KW - VIEWING HABITS N2 - The major findings of the study reveal that majority of the farmers viewed the TV programmes regulany, and the viewing time of the farmers was found to be the 358 minutes per day The TV viewing farmers were mostly of young and middle age. were educated, h ER -