TY  - BOOK
AU  - Rajor, Promila
TI  - Study of the factors affecting the consumers choice for the selection of clothing material by the rural home...Ludhiana
U1  - T 646.3 R14S 
PY  - 1978///
CY  - Ludhiana
PB  - P. A. U.
KW  - CLOTHING AND DRESS
KW  - CONSUMER CHOICE CLOTHING MATERIAL
KW  - RURUAL HOME MAKERS
KW  - SOCIOLOGY, RURAL
N2  - A study of the factors affecting the consumers choice for the selection of clothing material was carried out on 100 rural home makers. No differences was found among the respondents regarding the places from where they made their purchases in relation to
ER  -