TY  - BOOK
AU  - PURI, Karan
TI  - Media planning and media mix decisions of the large companies and advertising agencies in India
U1  - T 659.130.954 P94M 
PY  - 1985///
CY  - Ludhiana
PB  - PAU
KW  - ADVERTISING AGENCIES -- INDIA
KW  - ADVERTISING MANAGEMENT
ER  -