TY  - BOOK
AU  - GOEL, R.K.
TI  - Impact of advertising on purchase behaviour of textile consumers
U1  - T 658.838.677.028.64 G45I 
PY  - 1989///
CY  - Ludhiana
PB  - PAU
KW  - TEXTILE FABRICS -- MARKETING
KW  - ADVERTISING -- TEXTILE FABRICS -- MARKETING
KW  - CONSUMERS PREFRENCES
ER  -