TY  - BOOK
AU  - JAURA, Nirmal Singh
TI  - Preferences of advertisers and reactions of readers about agricultural advertisements in Changi Kheti magazine of PAU Ludhiana
U1  - T 659.196.3 J35P 
PY  - 1992///
CY  - Ludhiana
PB  - PAU
KW  - ADVERTISING -- AGRICULTURE
KW  - ADVERTISEMENT -- PRINT MEDIA
KW  - JOURNALIS AGRICULTURAL
KW  - READERS REACTION
N2  - Majority of the readers of the Changi Kheti magazine desired that the advertisements should appear in the magazine and 84 14% of the readers read the advertisements, as majority of the readers after seeing the advertisements in Changi Kheti magazine purch
ER  -