TY  - BOOK
AU  - SANDHU, Jaskirat Singh
TI  - Marketing effectiveness : a case study of selected consumer goods companies
U1  - T 658.83 S15M 
PY  - 1992///
CY  - Ludhiana
PB  - PAU
KW  - MARKET SUERVEYS
KW  - MARKETING RESEARCH
ER  -