TY  - BOOK
AU  - CHAUHAN, Nidhi
TI  - Effect of advertisements on selection of laundry cleansing agents among working and non-working house-wives in Ludhiana city
U1  - T 659.196.681 C32E 
PY  - 1995///
CY  - Ludhiana
PB  - PAU
KW  - ADVERTISING -- SOAP TRADE
KW  - ADVERTISEMENTS
KW  - CLEANSING AGENTS
KW  - WASHING POWDERS
KW  - WOMEN
N2  - The study was undertaken to determine the effect of advertisements on selection of laundry cleansing agents among working and non-working housewives in Ludhiana city. Surf was highly preferred by both working and non-working respondents as most liked clea
ER  -