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1.
Advertising principles and problems by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Homewood, U.S. 1973
Availability: Items available for loan: Mohinder Singh Randhawa Library (2)Location, call number: 659.1 D46A , ...

2.
Readings in marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Homewood 1968
Availability: Items available for loan: Mohinder Singh Randhawa Library (1)Location, call number: 658.8 D46R .

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