Study into the consumer behaviour of rural and urban families for durable household goods in Ludhiana district (Punjab state)

By:

KANG, Rajwant

Material type: Text

TextPublication details: Ludhiana PAU 1982Edition: Home ManagementDescription: 100,15LSubject(s):

DDC classification:

T 647.1 K11S

Summary: A sample of seventy five rural and seventy five urban homemakers were studied by interview method regarding consumer behaviour for durable goods. Findings revealed that both husband and wife participated in decision making for majority of the purchases of

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Theses/ Dissertation	Mohinder Singh Randhawa Library	T 647.1 K11S (Browse shelf(Opens below))	Not for loan		137557
Theses/ Dissertation	Mohinder Singh Randhawa Library	T 647.1 K11S (Browse shelf(Opens below))	Not for loan		137558

A sample of seventy five rural and seventy five urban homemakers were studied by interview method regarding consumer behaviour for durable goods. Findings revealed that both husband and wife participated in decision making for majority of the purchases of

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