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1.
Brand positioning : strategies for competitive advantage by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi 1990
Availability: Items available for loan: Mohinder Singh Randhawa Library (1)Location, call number: 658.82 S28B.

2.
Impact of print advertising on purchase behaviour of consumers of selected products by
Edition: Business Management
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Ludhiana PAU 2000
Availability: Items available for reference: Mohinder Singh Randhawa Library: Not for loan (2)Location, call number: T 658.834 J46I, ...

3.
To Study the brand promotion activities on web by
Edition: Business Management
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Ludhiana PAU 2001
Availability: Items available for reference: Mohinder Singh Randhawa Library: Not for loan (2)Location, call number: T 659.1 B51T, ...

4.
Study of marketing practices for branded and unbranded jewelry by
Edition: Business Management
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Ludhiana PAU 2003
Availability: Items available for reference: Mohinder Singh Randhawa Library: Not for loan (2)Location, call number: T 658.827 P17S, ...

5.
24 brand mantras: finding a place in the minds and hearts of consumers by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Response Books 2001
Availability: Items available for loan: Mohinder Singh Randhawa Library (1)Location, call number: COBS 658.827 K12T.

6.
24 brand mantras : finding a place in the minds and hearts of consumers by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Response Books 2001
Availability: Items available for loan: Mohinder Singh Randhawa Library (2)Location, call number: 658.827 K12T, ...

7.
Factors governing brand equity : a study of their rating in selected product categories by
Edition: Business Management
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Ludhiana PAU 2006
Availability: Items available for reference: Mohinder Singh Randhawa Library: Not for loan (2)Location, call number: T 658.827 T30F, ...

8.
Brand positioning : strategies for competitive advantage by
Edition: 2nd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Tata McGraw-Hill Publishing 2008
Availability: Items available for loan: Mohinder Singh Randhawa Library (1)Location, call number: BM 658.82 S28B.

9.
Product policy and brand management : text and cases by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi PHI Learning 2011
Availability: Items available for loan: Mohinder Singh Randhawa Library (1)Location, call number: 658.5 C35P.

10.
How to succeed at retail : winning case studies and stratgies for retailers and brands / Keith Lincoln and Lars Thomassen. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Philadelphia : Kogan Page Limited, 2007
Availability: Items available for loan: Mohinder Singh Randhawa Library (1)Location, call number: E-BOOK (Available ON-CAMPUS only).

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