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1.
Developing new brands by Series: Times management library
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London 1973
Availability: Items available for loan: Mohinder Singh Randhawa Library (2)Location, call number: 658.827 K64D, ...

2.
What's in a name ; advertising and the concept of brands by
Edition: 2nd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi 2003
Availability: Items available for loan: Mohinder Singh Randhawa Library (1)Location, call number: 659.1 J37W.

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